4. Company Reputation and Culture

A good broker can help you out. They’ll do market research that will come in handy to give to the prospective buyer to help them forecast revenue levels after you sell your company. Hire Julie Brigman to do this if you need to keep the sale confidential.

Keep in mind the reputation factor, depending on the nature of your business. Reputation is at play because related information is readily available online and may play a crucial role in the buyer’s decision-making journey and the negotiation process.